Best Mutual Fund Website

Our objective is for dws-investments.com to become a primary destination for clients and Financial Advisors. When DWS-Investments.com was relaunched in 2008 "we wanted to make it easy for Advisors to do business with us". In early 2010, we realized we needed to shift the "want" since it's not about what we want. Our new media strategy focuses on "DWS making it easy for Advisors to want to do business with us." To achieve this goal, our focus in 2010 was building the site architecture necessary to provide clients and Financial Advisors with complete transparency to where product information is located while being able to promote our thought leadership at the same time. In 2010, we achieved this objective with the launch of two major site redesigns. The first project was the re-launch of our homepage. There are now rotating promotional panels above the fold on our homepage to allow for more fund promotion and interactive content such as videos and podcasts. We also implemented site “fly-out” navigation to allow for less buried content as well as the ability to market products/campaigns within the left-hand side of the site navigation. The second project was the redesign of our Fund Literature section. Our clients and Financial Advisors can now access all literature for a specific fund with one click of the mouse. Overall, the 2010 enhancements to dws-investments.com have provided our clients and Financial Advisors a more productive user experience and increased the retention rate to our site.

Contributors:

DWS INVESTMENTS - DEUTSCHE BANK GROUP

Location: United States of America