Best Bank Online Newsletter Campaign

One of the most successful ways we spark conversation is through a quarterly e-newsletter, We the Savers. It links back to our blog, www.wethesavers.com, and contains articles that provoke thought; look at Saving upside down and inside out; invite opinion, both in agreement and dissent; and put a human face and voice on Saving by showcasing real stories of real Savers.

In this way, we keep Customers engaged with our brand not just through financial products, but through financial dialogue. In our We the Savers e-newsletter, we find ways of talking about Saving that are relevant, thoughtful, funny, inspiring and captivating. Our Customers enjoy them. We hope you will too.

Contributors:

Head of Marketing:	John Owens

ING DIRECT

Location: USA