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The Osteoporosis Canada (OC) website is a primary information resource for patients. Despite the presence of a “Healthcare Professionals”, OC identified a strategic need to also make the site the “go-to” resource for physicians. BlueRush was mandated to revitalize the healthcare professional section using the 2010 Clinical Practice Guidelines as the focal point. A bilingual rich-media “précis” of the practice guidelines was integrated into a complete re-design of the HCP section. The launch of the site generated a 55% increase in traffic. Feedback from the healthcare professional community has been overwhelmingly positive. As a result, OC is looking to create a learning series similar to the model established by BlueRush.

Contributors:

BLUERUSH

Location: Canada