Best Travel Online Campaign

Promote Atlanta as a Summer Getaway destination to consumers in key feeder markets in the Southeast; Drive qualified consumer traffic to Atlanta.net and co-op sponsor landing pages; Utilize an “Atlanta branded” Facebook application to build social discussions and considerations for Atlanta, while generating email opt-ins through a sweepstakes; Prompt room nights and bookings in Atlanta. Campaign drove over 60 million brand impressions and 75,000 clicks to co-op partners. Campaign received 117,000 total clicks, 11,000 registrations for the giveaway and 6,500 opt-ins to the database for remarketing. Email open rate was 49% with a CTR of 11%. 7,900 Facebook fans were added due to this campaign. Site-specific advertising on CNN.com, TripAdvisor.com and others drove over 34,751 clicks to the landing page. Coop partners reported 3,488 hotel roomnights sold and 2,270 mvp ticket packages sold, with an 11% increase in overall ticket sales compared to 2009.

Contributors:

SVP Atlanta.net:	Andrew Wilson
Sr. Account Director / USDM:	Lily Leiva
CCO / USDM:	Clifford Ward
Programmer / USDM:	Jay Posten
Director, Marketing / ACVB:	Anne Fleck
VP Media / USDM:	Ross Ramon
Media Traffic Manager:	Erica Hernandez

USDM.NET

Location: USA