Best Manufacturing Email Message

In an effort to utilize data and insights as well as reach out to a niche target audience, hfa crafted a series of email communications from LIQUID NAILS Brand Adhesive that spoke directly to the professional contractor audience. The content was developed based on feedback received directly from the Pro audience, and included project tips and tricks, along with the chance to enter the Extreme Temperature Treasure Hunt Sweepstakes. The emails also gave the Pro a chance to directly interact with the LIQUID NAILS brand, by telling them what other topics interest them.

Contributors:

Writer:	Greg Pfiffner
Project Manager:	Marie Lepley
Project Manager:	Jason Craig
Director/Interactive:	Larry Yoder
Executive Creative Director:	Nick Betro
Account Manager:	Kellie Gilbert

HITCHCOCK FLEMING & ASSOCIATES

Location: USA