Best Family Online Newsletter Campaign

The Safety 1st monthly eNewsletter is an ongoing customer outreach tool and for this campaign, we are highlighting our top eNewsletters that span August, September, October & November of 2010. The audience for this series of eNewsletters was the subscribers and fans of the Safety 1st brand – parents, including moms and dads Safety 1st’ eNewsletters serve to keep readers engaged with the Safety 1st brand, to encourage visits to Safety1st.com, and to increase sales of Safety 1st products. All of our monthly eNewsletters are tied to a theme whether it is a holiday within that particular month or a certain child safety initiative. While the theme may vary, each eNewsletter contains a giveaway contest of a Safety 1st product, informative article and fun quizzes or crafts for parents and children, as well asinformation on that month’s eCommerce promotion. The goal in including these elements in our eNewsletters is to offer moms and dads a variety of resources on a monthly basis, keepingthem engaged with the Safety 1st brand/products with giveaways and providing them information to help keep their children safe in everyday life. Please note for the entry: The email links (view in browser, unsubscribe, forward, and subscribe) will not work since it is not in the email format, but rather on an HTML page. All other links are active.

Contributors:

360 PUBLIC RELATIONS

Location: United States