The Web Marketing Association is proud to present this 2011 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

BIGGS|GILMORE


COTTONELLE - PUPPY SHUFFLE

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Best Consumer Goods Rich Media Online Ad

Cottonelle toilet paper is now softer and stronger. And the Cottonelle puppy will help you see for yourself. Rolling over this unit lets you play a mini-version of the “Puppy Shuffle” game found on the Cottonelle web site. Characters drop various items from above, and as you try to “catch” them with Cottonelle toilet paper, they bounce off (rather than fall through) – illustrating Cottonelle’s new softness and strength. Users can click through to the site for the full version of the game.

Contributors:

BIGGS|GILMORE

Location: USA