Best Medical Equipment Website

Songbird Hearing is the leading developer of affordable hearing devices and ancillary products designed to address the needs of people with mild to moderate hearing loss. With the help of Bridgeline and their iAPPS Product Suite Songbird has launched their newly developed public website and eCommerce store. In doing so Songbird has leveraged their online channels more effectively in their sales distribution strategy. Using iAPPS Content Manager, iAPPS Commerce and iAPPS Marketier, the website was developed to augment Songbird’s primary reliance on Direct Response Television advertising and give them capabilities to execute and track highly targeted interactive campaigns that increase the effectiveness of their advertising spend. Songbird Hearing engaged with Bridgeline to develop an interactive marketing solution that more capably distributes their patented hearing technology to highly targeted audiences. Songbird is able to deliver relevant shopping experiences to site visitors that result in building long-term customer relationships and increased revenues. iAPPS is able to accommodate targeted marketing campaigns and tracking through a single site by serving different homepages and/or variable offers driven by how users access the Songbird site. The website also allows Songbird to enhance the traditional Direct Response tactic of a trial offer and give shoppers the discounted option to pay in full directly from their shopping cart without having to enter an additional promotional code. Songbird can use iAPPS Marketier to more effectively execute targeted email marketing campaigns to their existing customers based on purchase and site visitor history. Songbird also enlisted Bridgeline’s user-oriented design process to develop an intuitive, customized user interface and navigation structure that offers easy access to information and content, and provides the optimal customer shopping experience.

Contributors:

VP of Marketing:	Jen Haus
Sr Project Manager:	Carl Prizzy
Sr Project Manager:	Erin Stevens
Sr Software Engineer:	Sambath Kumar

BRIDGELINE DIGITAL

Location: USA