The Web Marketing Association is proud to present this 2011 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Food Industry Rich Media Online Ad
The Frosted Flakes “Are You Up?” Campaign encourages kids to challenge themselves and be the best at the sports they love to play. This page takeover ad unit allows kids to play a quick game, then sends them to the website to join in the Are You Up™ challenge.
Contributors:
BIGGS|GILMORE
Location: USA