Best Bank Rich Media Online Campaign

The Business Objective: To create a digital campaign to support the launch of the Smart Cash credit card with one of the best cash back rewards in the market. The Solution: BlueRush designed and developed a micro site with a number of elements that integrate seamlessly with an offline campaign. This includes the production of a rich media online video to explain the product’s value proposition, banner ads, and an online calculator that site visitors can use to estimate potential savings. Mobile versions of these elements, including the video and the calculator were also created.

Contributors:

BLUERUSH

Location: Canada