The Web Marketing Association is proud to present this 2011 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Airline Online Video
The Be -1 campaign was created to relaunch the newly redesigned -1Blue rewards program and attract new members. This campaign is its own call to action, Be -1.
The target audience is non--1Blue members who fly JetBlue. The objective was to educate the target audience on the newer, truer -1Blue rewards program and get them to enroll in the program.
The stories within the campaign celebrated people and what they are true to as a hook to engage our target audience. The communications then explain how -1Blue is true to our customers with a strong benefits-driven message.
Contributors:
| Designer: | Michael Choo |
| Designer: | Carl Schultze |
| Copywriter: | Laura Reilly |
| Copywriter: | Cat Penfold |
| Creative Director : | Todd Dexter |
CARLSON MARKETING
Location: USA