The Business Objective: To create an online contest for Cold-FX aimed at consumers to grow its Facebook presence, as well sa increase email database. The Solution: BlueRush designed, developed and promotes this contest through Facebook and links to the Cold-FX website. The contest requires Cold-FX Facebook fans to identify a global location from a posted photo in order to qualify for a grand prise - an all expenses paid trip to anywhere in the world. The result: The contest continues to drive as many as 8000 people a day to the site and has helped Afexa Life Sciences to increase the number of Cold-FX Facebook followers by 1,200%.
Contributors:
BLUERUSH
Location: Canada