The Web Marketing Association is proud to present this 2011 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Toy & Hobby Interactive Application
Undoubtedly one of the coolest projects we've had all year, Mind Orchard has been working directly with LEGO in Denmark, to launch the 2010 City Fire range. The year long campaign will run in 22 counties around the world, launching in the UK September 2010. By joining the Fire Academy, kids get to create their own Fire ID and gain Fireman rankings by exploring the Station, playing games and completing quizzes and activities.
Contributors:
| Internet Content Manager: | Pia Løbner Rasmussen |
| Creative Producer: | Amelia Hart |
| Creative Lead: | Nick Gripton |
| Programmer: | Taran Stafford |
MIND ORCHARD (UK) LTD
Location: UK