The Web Marketing Association is proud to present this 2011 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

ARISTOTLE


ARKANSAS ARCADE

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Best Family Website

How do you educate todays youth about the State of Arkansas? Try interactive websites with games. The goal of this site was to provide interactive content that engaged kids in the Arkansas offerings. Choose a region of the state to play a game specifically deisgned to educate about that regions offerings. Instead of a simple coloring book page that is printable, the State of Arkansas developed engaging content that delivers information about what makes the state unique and interesting for travel. Play the guitar in the Delta, play hangman in the famous Fort Smith "judge parker" region and more. The site was also inteded to appeal to parents who are making travel decisions. Wholesome games with educational content were targeted at women (mothers) whom research show make 80% of the decisions regarding travel.

Contributors:

ARISTOTLE

Location: USA