The Web Marketing Association is proud to present this 2011 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

MIND ORCHARD (UK) LTD


THINK PIG

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Best Non-profit Online Campaign

We believe that, as consumers, we all have the power to make a difference to pig welfare. That’s why we were particularly excited to be asked by the RSPCA to help launch their new ‘Think Pig’ campaign. Not only did Mind Orchard produce an informative and entertaining three minute animation, voiced by the hilarious James Dreyfus, we also created a distinctive visual style and identity for the campaign as a whole which we carried across a full suite of awareness support material including a 12 page booklet, ‘Think Pig’ check lists, banners, badges, stickers and bags for the Ben & Jerry’s festival in London. A fantastic project to be involved in and we look forward to working with the RSPCA in the future.

Contributors:

Amelia Hart: Creative Producer
Nick Gripton: Creative Lead
Mel Andrews: Campaign Manager

MIND ORCHARD (UK) LTD

Location: UK