Students and working professionals in the age group of 16 to 30 belonging to SEC A & B were identified as the ideal target audience. To promote the apps on the digital medium we adopted the philosophy of “DO MORE OF WHAT YOU LOVE, LESS OF WHAT YOU HATE”. Using this hook, we established Airtel apps as a service that makes your day better, and lets you live it the way you want.
Contributors:
Copywriter: | Sattvik Mishra |
Action Scripting: | Amit Shakya |
Creative Head: | Gurbaksh Singh |
WEBCHUTNEY
Location: india