Best Architecture Integrated Ad Campaign

What’s next? It’s an architects’ obsession.

It’s Hunter Douglas’ obsession too.

To get the global community of architects and designers talking about their next big ideas and the future of the profession, we created an online platform: Tomorrow’s Project.

Every two weeks, Tomorrow’s Project presents interviews with leading architects and designers on hunterdouglascontract.tomorrowsproject.com. In each interview, we strive to answer one question: what is the future of design?

These ideas were spread on the Tomorrow’s Project Facebook and Twitter pages, and ads were placed on the websites of top tier architecture and design publications Interior Design and Metropolis. Our platform generated hundreds of fans (and retweets) among architects, designers, students, and industry media.

Over the course of one year, the program has shed light on nearly every aspect of A+D innovation. Areas covered include: hospitality, healthcare, corporate, cultural, mixed use, sports, education, green, restaurant, retail, government, transportation, and spa design.

Previous interviewees include such heavyweights as recent Interior Design Hall-of-Famer Karim Rashid and healthcare design expert Carolyn BaRoss of Perkins+Will.

Contributors:

Account Management:	Rebecca Goldberg
Media Strategy:	Defne Aydintasbas
Content Management:	Erika Templeton
Creative Director:	Eric Teng
Production Management:	Mark Sahm

DMD INSIGHT

Location: USA