The audience for this newsletter is the company's online/web publishers. The goal of it is to serve as a retrospective and commemorate the 100th edition of the newsletter. The secondary goal was also to solicit feedback (the newsletter lead to a survey) and to use $100 gift cards as a motivator.
Contributors:
Director, Creative Services: | Erica Baer |
Manager, Creative Services: | Paul Biondi |
Senior Designer: | David Delgado |
CMO: | Mike Sprouse |
EPIC MEDIA GROUP
Location: USA