Best Food Industry Online Campaign

The 16-week contest invited kids across Canada to create their own Secret Agent Identity online to reveal weekly missions using Augmented Reality, the latest technology that brings kids into the experience and allows them to interact with the elements they see onscreen. Successfully completed missions not only brought kids closer to finding Cheesy, but also granted them entry into weekly prize giveaways! Kids earned additional entries by playing Cheestrings online games, searching for clues located on social networking sites, and purchasing products.

Contributors:

CEO:	Sathish Bala
Creative Director:	Chris Gostling
Designer:	Phetmany Phaxay
Flash Developer:	Alex Nikolaev

BLUEBAND MEDIA

Location: Canada