Best Electronics Website, Best Mobile Website

In 2010 Nokia launched free voice guided satellite navigation on their mobile phones in the Netherlands. To grab attention and amplify this message we organised a talent show similar to Idols or X-Factor to select the one and only official Nokia navigation voice for the Netherlands. The aim: making one dutchman or woman famous by giving him or her an audience of 13.000.000 satnav users in the Netherlands. We had a jury, held auditions (on-line with a karaoke style drive where you could record your voice commands and off-line with an audition car that drive around in the Netherlands) and showed video of auditions that did not make the cut. People could enter and get votes within their social networks. 4 finalists were chosen. The finale was held in a sound studio where the finalist faced a series of voice tests. A winner was chosen: Ruben Dingemans and soon his voice will be on all Nokia devices. The whole campaign resulted in a massive PR coverage.

Contributors:

Creative Director:	Samuel De Volder
Account & Project Management:	Lina Soccio/Myriam Maes
Creative Team:	Gerdien Stevense/Joeri Quinet
Design:	Frederik Severijns/Bert Beckers
Production:	Pieter Helsen/Tom De Pauw/Sam Serrien
Client:	Gina Verhasselt
Producer:	Bruno Dejonghe
Director:	Martijn Van Hees
Analyst:	Tina De Cock

THESE DAYS

Location: Belgium