The Web Marketing Association is proud to present this 2011 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Sports Online Ad
Purpose of the campaign was to increase incremental conversion of custom wear for the NFL. We decided to create a holiday flare to the ads to increase conversions with a CTR of .24. We layered in our unique dynamic ad manager technology. This allows us to change the logo of the ad pending on the geographical location of the user. If the user is in New Orleans, they view the jersey with the New Orleans Saints logo.
Contributors:
| CEO: | Chad Little |
| Designer: | Gloria Costa |
UBIQUITY PUBLIC RELATIONS
Location: usa