Best Environmental Website

The new and improved Darden site was designed to provide more comprehensive and easy to access information about the company and its brands. More extensive content was developed to help better communicate with and educate prospective employees, investors, media and the philanthropic community. This new sustainability site allows our employees, guests, business partners and other interested parties to understand our approach to sustainability and monitor our progress. The new sustainability microsite features information on Darden’s commitment to seafood sustainability and how the company is working to help ensure the health of global fisheries, key commitments, including the company’s goal to reduce per-restaurant energy and water use by 15 percent by 2015, strategic partnerships with third-party organizations including the Sustainability Consortium and the New England Aquarium and video testimonials from Darden employees and partners. This new microsite will enable us to provide the most up-to-date information about Darden's sustainability efforts. It’s also a great way to engage the 180,000 employees on sustainability issues, in particular their Green Teams, whose effort and input have been critical to the success of all Darden sustainability strategy

Contributors:

Darden Restaurants:	Online Marketing Team

BGT PARTNERS

Location: United States