Best Consulting Website

Forsythe specializes in technology solutions, specifically as relate to helping companies streamline their data centers for reduced costs and improved performance. Forsythe’s 2009 Annual Report, Unified Purpose, (www.forsytheannualreport.com) was produced in print and as a microsite. Though privately held, Forsythe produces an annual report to educate target audiences on the company’s business model, annual financial results and strategic direction for the coming year. The target audiences include: Forsythe’s 900 employee owners (Forsythe is 100% employee owned through its Employee Stock Ownership Plan); 250 manufacturer partners; lenders; clients and prospective clients. The theme of Forsythe’s 2009 report, Unified Purpose, underscores what can be accomplished through alignment and shared vision between Forsythe’s multiple lines of business, its partners, and its clients. The theme is illustrated as a school of brightly colored fish all swimming in the same direction. They are “striving towards tomorrow’s data center…together” through a sea of industry changes and obstacles. Forsythe CEO Bill Brennan reiterates the theme in his letter to stakeholders. He states, “…as technology evolves at a rapid pace, we stand firm that unifying with our vendor partners and our clients is the best approach to address these areas.” Brennan’s message guided Forsythe's corporate marketing group to produce the messaging and creative with an ad agency. This is Forsythe’s second year publishing its annual report as a microsite as well as in print.

Contributors:

Marketing Consultant:	Lisa Holmes
Communications Manager:	Kyra Auslander
Marketing Consultant:	Meagan Carmichael
Designer:	Kim Martin
Director of Marketing:	Grace Bulger
Ad Agency:	The Well

FORSYTHE

Location: USA