Best Education Rich Media Online Campaign

The goal of this campaign was to communicate to prospective students who were looking at veterinary colleges, to consider St. George's University Veterinary School of Medicine because of the kind of hands-on work with animals available that few other colleges offered.

Our creative expression of this campaign was built around the tagline “Think Like An Animal. Treat Like A Veterinarian.” In other words, the better you understand animals, the better equipped you are to treat them.

In the web banners we had veterinary students acting like animals, or as we call them, 'huminals' to show the depth of understanding they would receive from their training at St. George's. The effect of seeing each student literally acting like an animal is funny, attention getting and memorable.

Contributors:

CEO, Co-Founder:	Linda Passante
Senior Creative Director:	Stu Garrett
Director/Producer New Media:	Tim Goodwin
Senior Art Director:	Mikey Pantoja

THE HALO GROUP

Location: USA