To promote its much-anticipated Tron: Legacy theatrical release, Disney engaged The Visionaire Group to Tron-ize the web and create a stunning array of online ads and site takeovers. One of the most compelling executions lighting up the grid involved a groundbreaking takeover on MSN Movies where all site branding is temporarily removed as an electric blue light cycle races toward the viewer, revealing a peek at the inner workings of the digital world explored in the film while teasing its 3D technology.
