The Web Marketing Association is proud to present this 2011 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

IBM RATIONAL


IBM CLOUD READINESS ASSESSMENT TOOLS

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Best Computer: Software Interactive Application

IBM Rational wanted to promote awareness of its cloud-based offerings through an online self-assessment tool that helps users analyze their business needs and recommends potential solutions by business needs and audience roles.

Contributors:

Marketing Services Director: Jennifer Schoenke
Associate Creative Director: Corien de Jong
Senior Visual Designer: Chad Palm
Senior Copywriter: Linnae Selinga-Puyear
Editor: Patty Love
New Media Programmer: Karina Halim
Technical Lead: Dave Hiemstra
Program Director: Christina Southern-Ewoldt

LEOPARD

Location: USA