Best Automobile Mobile Application

Gooding & Company is well-known throughout the auto industry as offering some of the most rare and collectible autos in the market today. Whether you are looking for a 1951 Ferrari Cabriolet, or a 1930 Dusenberg, their semi-annual auctions are the place for you to find your dream car.
Gooding & Company approached IQ:TRAFFIQ Professional Services seeking an application from which their auction participants could access their comprehensive catalog on a mobile device. The result is the Gooding iPhone Application, an easy-to-use and intuitive piece of technology that puts Gooding's entire auction catalog instantly at the user's fingertips. With an easy browsing platform that allows users to move through hundreds of cars with the flick of a finger, and highlighting to call out potential autos for bidding, the device has received high marks from both users and industry peers alike.


Audience: participants in quarterly physical auto auctions
Goal: To provide an easy-to-use and accessible resource by which users can access the most recent Gooding auction catalog.

Contributors:

Director, Design & Usability:	Cynthia Passanante

TRAFFIQ

Location: USA