Best Health Care Email Message Campaign

VUMC has over 17K employees. Communication to the nursing staff were getting lost in the barage of communications and attendance to Nursing specific events were low. VanderbiltNursing.com was also in its infancy but not many of our Nursing staff did not know it even existed. Nurse Alerts! were created as subscription emails giving the nursing staff and VUMC staff the option to subscribe to up to 13 Nursing related iindividual categories. Each Nurse Alert! includes a link to a web page with additional information. Nurse Alerts! are now a communication norm at VUMC (no mandatory information is sent via Nurse Alerts!) and they have increased hits to the VanderbiltNursing.com and event awareness. Nurse Alerts! series have included informational campaigns highlighting the work of our nurses and the religious diversity of our patients, among daily messages and announcements.

Contributors:

Sherri Stringfellow:	Art Director

VANDERBILT UNIVERSITY MEDICAL

Location: USA