The Web Marketing Association is proud to present this 2011 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Health Care Email Message
Blue Cross and Blue Shield of Minnesota developed a custom portfolio called Blue Cross Plans by Design to retain business and attract new groups within the employers with 51 or more employees market segment. The audience for the product and subsequent integrated marketing campaigns are prospective clients, current clients and agents/brokers in this market in the state of Minnesota.
Contributors:
| Denise Shouse: | Portfolio Manager |
| Nancy Book: | Senior Comm Consultant/Account Manager |
| Janet Harvey: | Editorial Manager |
| Tanya Albertsen: | Executive Editor |
| Grant Evans: | Email Marketing Manager |
| Andrew Hendricks: | Email Marketing Developer |
PRIORITY INTEGRATED MARKETING
Location: USA