Best Advocacy Website

Sponsored by the Nebraska Department of Health and Human Services, TUNE uses music to motivate young women to make better choices about their lives and health. To promote the site, and a contest for singers and songwriters, we created letterpress posters, CDs and DVDs and a series of music download cards. More than 150 entries were submitted to the site—8 songs were selected for recording.

Contributors:

Interactive Desinger/Developer:	Dan Cooper
Art Director:	Marcelo Piloplis
Copywriter:	Rainbow Rowell
Copywriter:	Neveen Hegab
Creative Director:	Sean Faden
Creative Director:	Carter Weitz
Photographer:	Scott Rutz
Digital Project Manager:	Jackie Normington
Account Supervisor:	Pam Hunzeker
Project Manager:	Maggie Simpson

BAILEY LAUERMAN

Location: United States of America

About the Agency:

We tell a good story. Because people think in stories. Our brains are wired that way. So it shouldn't be surprising that you can't have a brand without a darn good story. It gives a brand its meaning. Involves people in it. Makes people care about it. A good story, well told, can change a brand's destiny. Rewrite its future. And what's good for a brand is good for business. No company ever went broke capturing the imagination of its customers. So it's a lucky thing we have a knack for simple, honest storytelling. Maybe it's the Nebraska in us. Certainly, it's why Bailey Lauerman is one of the most awarded creative agencies in the country. Why we've attracted a team of the best creative and strategic talent. And why we have the privilege of supporting some of America's leading brands. Yes, business is always good when you have a great story to tell.