Best Advertising Online Video

“Clothing Drive” has the pass along equity that every viral video spot craves. This hilarious sequel to the Emmy award winning “Swear Jar” web film proves, once again, that people will go to the extreme to get their Bud Light.

“Clothing Drive” reunites the entire “Swear Jar” team including the agency creative team and cast, only this time an office employee is collecting clothes for a homeless shelter. When word spreads that the prize for donating an article of clothing is a tall cold Bud Light, it’s not long before the staff is shedding their inhibitions as well as their office attire. The result is an opus of uproariously awkward moments that make this clever sequel every bit as memorable as its predecessor.

Contributors:

Group Creative Director:	Mark Gross
Creative Director:	Chris Roe
Creative Director:	Chuck Rachford
Associate Creative Director/Copywriter:	Jason Karley
Associate Creative Director/Art Director:	Galen Graham
Art Director:	Jamie Overkamp
Executive Director of Integrated Production:	Diane Jackson
Executive Producer:	Will St. Clair
Senior Producer:	Scott Kemper
Director:	Erich Joiner

DDB CHICAGO

Location: USA