Best Advertising Integrated Ad Campaign

DDB Chicago is submitting “Bud United Campaign”, our daily online reality show where 32 fans from 32 countries lived together in a house in South Africa during the 2010 FIFA World Cup™. The show was made as part of our client Budweiser’s Bud United campaign that tied into their sponsorship of the 2010 FIFA World Cup™. As one part of an integrated campaign, we produced a highly customized YouTube brand channel to view the Bud House show, integrated multiple social media channels, developed custom mobile apps for use by our cast to post online to their Facebook pages, and provided an audience voting mechanism to influence the show as it was shot and edited over 31 days during the World Cup.

Contributors:

Executive Director of Integrated Production:	Diane Jackson - DDB Chicago
Executive Producer:	Will St. Clair - DDB Chicago
Executive Producer of Digital:	Ashley Vinson - DDB Chicago
Creative Directors:	Jason Karley & Galen Graham - DDB Chicago
Copywriter:	Tyler Campbell - DDB Chicago
Art Director:	John Baker - DDB Chicago
Executive Creative Director:	Chris Baylis - Tribal DDB Amsterdam
Creative Director:	Tim Voors - Tribal DDB Amsterdam
Director of Production & Operations:	Peter Hayden - Tribal DDB Amsterdam
EP/Show Runner:	Evan Weinstein - RSA Films

DDB CHICAGO

Location: USA