The Web Marketing Association is proud to present this 2011 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Food Industry Mobile Application
IQ developed this Microsoft Windows Phone 7 application for Tesco, the UK supermarket chain, as a mobile companion to their Real Food Web site.
The app is built on Microsoft’s new Windows Phone 7 platform, and allows customers to search and browse for recipes, see recipe ingredients, and mark recipes as favorites for later viewing. It also allows customers to find their nearest Tesco store using the GPS functionality of the phone. IQ designed and built the app based on the Microsoft “Metro” design framework and Silverlight for Windows Phone, and it is one of two applications IQ created to support the launch of this new mobile platform.
Contributors:
| Keith Calleja: | Group Account Director |
| Roger Peters: | Technical Lead |
| Adam Scott: | Developer |
| Josh Grapner: | Art Director |
| Jenifer Vandergriff: | User Experience Architect |
| Jason King: | Project Manager |
| Mason Poe: | Creative Director |
| Jon Cole: | Designer |
IQ
Location: US