Best Sports Online Video

Under Armour and IMG (a global sports marketing company), needed help in launching a new brand—Combine 360. The purpose of Combine 360 was to elevate combine training into its own category synonymous with Pilates, Yoga, Cross-fit and other well known systems.

Combine Training is a systematic program of challenges and workouts that embraces a flexible, open architecture approach to maximize every competitor’s unique performance, health and fitness potential. The basic element of Combine Training is challenges, which provide a comprehensive, measurable and cohesive structure of protocols, techniques and workload designed to raise performance output and results. Whether measured individually or grouped into workouts, these challenges are designed to drive you beyond your perceived limits.

At the time IQ became involved, Combine 360 was completely unknown to its prospective audiences of trainers, fitness enthusiasts, and college / high school athletes. The challenge was to assist Combine 360 in articulating its brand by clearly and simply explaining the value proposition.

To help crystallize Combine 360 to its prospective audiences, IQ created online video that gave purpose for the new style of training and began to create an emotional connection with the new brand. This video is featured content within www.combine360.com which was also designed and built by IQ.

Combine 360 launched just a few months ago— and while it’s too early to tell how successful it will be, preliminary reports from the client indicate there is a tremendous response to the online content and membership is rapidly on the rise.

Contributors:

Associate Creative Director:	Chesley Lowe
Art Director:	Mike Boutte
Paul Korel:	Writer
Stephen Taylor:	Strategist
Marina Filhuina:	Project Manager
Cathy Thomas:	Video Producer
Joel Edwards:	Sound Design
Stefan Sokal:	Animation
Chris Wood:	Animation
Jimmy Milans:	Editor

IQ

Location: US