Best Environmental Online Video

This campaign targeted the 18-34 demo. Hitviews recruited popular Webstars (digital influencers) who reach the target group and asked them to creatively incorporate Timberland's pro-environment messaging into the Webstars' online videos. The Webstars-- Corey Vidal and Nick Vivion -- were given full creative freedom to create videos that were consistent with the content that their loyal audiences had come to enjoy. In so doing, Timberland was able to benefit from the bond these Webstars enjoy with their fans. The brand conveyed its concern for the environment in a creative manner that was seamlessly integrated into the videos.

Contributors:

CEO, Hitviews:	Walter Sabo
Chief Creative Officer, Hitviews:	Caitlin Hill
Talent Relations, Hitviews:	Susan Gold
Webstar (talent/producer):	Corey Vidal
Webstar (talent/producer):	Nick Vivion

BRAFF COMMUNICATIONS LLC

Location: USA