Best Technology Online Video

Dell was launching a new product that they wanted to promote on Dell.com. They were entering a piece of the projectors market they had never been in before—interactive projectors. The purpose of the video was not only to promote the Dell s300wi interactive projector, but to communicate the product features/benefits, and to show product in action in a “cool” and compelling way.

Contributors:

Creative Director:	Paula Simchak
Associate Creative Director:	Jennifer Taylor
Agency Producer:	Mark Stewart
Account Director:	Nancy George
Account Supervisor:	Zach Redler
Director:	Nils Juul-hanssen
Production Company:	RebelRebelTV

SICOLAMARTIN

Location: USA