The Web Marketing Association is proud to present this 2011 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Education Email Message
The target audience for this email campaign are parents of K-12 students, as well as college students, that are featured in their school yearbook at least 3 times (including their portrait photo), but haven't bought a yearbook. The goal of the email is to let the parent and student know that they are featured in their school yearbook, by displaying a photo of the student used in the book (excluding their portrait photo) and giving them the opportunity to purchase the yearbook from a link in the email.
Contributors:
| Enterprise Senior Architect: | Andy Pearson |
| Product Manager: | Linda Berry |
| Principal eBusiness Manager: | Andrea Dailey |
JOSTENS
Location: USA