InterContinental Hotels Group engaged 360i to create sharp banner creative for its Holiday Inn & Holiday Inn Express brands that would clearly communicate IHG’s ability to fulfill any traveler’s needs while still providing great savings to a global audience. Another core objective was to create ads that would highlight advanced purchase messaging (i.e. “Book early and save up to X%”) so that consumers could easily see the value of booking their stays in advance.
Contributors:
360I
Location: USA