Best Investor Relations Websites

The 2008 Forsythe Annual Report Microsite (www.forsytheannualreport.com) was created and executed in print and as a microsite. Like most annual reports, its core goal was to educate a number of audiences including investors, clients, employees and potential clients on how the company fared financially for the year. As a marketing tool, it was also used to detail the path that the company has taken, and where it plans to go looking forward, as well as showcase some top client case studies. Bill Brennan, Forsythe’s CEO, specifically wanted to get across to the target audiences that during a difficult economic climate and year of challenges for most of its clients, Forsythe used creative technology solutions to help its clients solve their most pressing IT issues. And the company as a whole performed very well despite the tough climate. Bill states in his letter, “Having served clients in this business for 38 years, we have seen that challenging economic times bring about change…with a harsher lens on the balance sheet, creativity and a willingness to try new things become the bases for moving forward…the good news, we have found, is that from the challenge comes strength.” With his words as a guide, Forsythe's corporate marketing group worked with an agency to create the annual report microsite. Using a microsite was a new, creative way of reporting on the company results for the year. And it reflected the message of trying new things when faced with a challenge. We hope you'll enjoy reviewing it: www.forsytheannualreport.com

Contributors:

Grace Bulger:	Director of Marketing

FORSYTHE

Location: USA