Best Entertainment Email Message Campaign, Best Media Email Message Campaign, Best Tv Email Message Campaign

The Fancast weekly newsletter is sent to all registered users of the site and serves as an ongoing dialogue between Fancast and its biggest fans. Each week, the email highlights the best of what to watch on Fancast and on TV. The goals of the weekly email include: 1. Increase traffic to the site 2. Encourage repeat visits 3. Drive video views and page views of our best content 4. Increase ad sales opportunities Results of the Fancast email Campaigns exceeded the campaign goals with YOY email subscriber growth at nearly 320 percent and steady CTO rates. Email growth contributes to volume of 11.3 million monthly unique visitors on Fancast – up 244 percent over the same time last year. Fancast (www.fancast.com) is a top entertainment destination for watching television online providing fans with instant access to an extensive video collection of television shows, movies, trailers, clips and TV listings, so they can tune-in, catch-up and chat about their favorite programming. Fancast also offers comprehensive editorial and blog coverage with in-depth recaps and analysis on what’s hot and happening everyday in the world of television and entertainment. Fancast is operated by Comcast Interactive Media (CIM).

Contributors:

Director of Marketing, Comcast Interactive Media:	Tom Carusona
Marketing Coordinator, Comcast Interactive Media:	Aimee Key
Senior Account Manager, Acxiom Corporation:	Elizabeth Cipoletti
Creative Design Specialist, Acxiom Corporation:	Michael Bowser
Creative Design Specialist, Acxiom Corporation:	Lauren Zaffaroni

ACXIOM CORPORATION

Location: USA