Best Government Websites

Louisiana Economic Development’s new Web site, OpportunityLouisiana.com, launched in April 2009. The Web site’s target is C-level executives or decision makers of wealth generating companies nationally, with the secondary target being site location consultants and in-state large and small companies. To completely overhaul the previous site, LED engaged in user surveys, advisory panels and garnered feedback from previous qualitative research to present information in a streamlined and user-friendly way. The new site was designed to be organized, clean, modern, and to be a visual complement to LED’s paid advertising campaigns and messaging. Users are now able to more quickly find information. Included in the launch of the new Web site, a comprehensive sites and buildings database was announced. Supported statewide, the sites and buildings database provides significant data and information important to site selectors interested in finding available locations in Louisiana, all at no cost.

Contributors:

Executive Creative Director:	Josh Mayer
Interactive Director:	Robert Chappell
Interactive Creative Director:	John Pucci
Management Supervisor:	Jody Towers

PETER MAYER ADVERTISING

Location: USA