The Web Marketing Association is proud to present this 2010 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Tv Rich Media Online Ad
The audience for the Hot Wheels Battle Force 5 campaign was boys 5-8. The objectives of the campaign were to generate awareness & excitement for the launch of the Cartoon Network Hot Wheels Battle Force 5 TV show and drive purchase interest for the Hot Wheels Battle Force 5 line of toys.
Contributors:
MATTEL
Location: USA