Best Technology Integrated Ad Campaign

The Challenge: The current IT infrastructure model is complex, difficult to manage, and may collapse under its own weight. With virtualization solutions from Citrix, there is an opportunity to build familiarity of Citrix as a strategic business partner that helps IT deal with this core business issue. The Strategy: Position Citrix as the strategic business partner that helps companies move to a simpler, more manageable IT infrastructure. Citrix virtualization solutions deliver the promise of radically simple computing by putting the power of simplicity into the hands of IT.

Contributors:

SVP, Group Creative Director:	Kevin McCarthy
Associate Creative Director:	Henry Joe Peterson
Senior Art Director:	Larry Yannes

Y&R

Location: USA