Best Technology Online Video

The Challenge: Increase awareness and familiarity among the IT target of NetApp as a strategic technology partner. In today’s business climate, the target often feels they need to chose between either focusing on cost efficiency or finding technology solutions that can help grow the business. But they do not feel they have the ability to accomplish both goals. The Strategy: Position NetApp as an enterprise storage and data management solution provider that helps both reduce the cost of IT and increase business performance – NetApp offers efficiency, without compromise. The word “Or” becomes obsolete with NetApp.

Contributors:

SVP, Group Creative Director:	Kevin McCarthy
Associate Creative Director:	Chris Toffoli
Creative Director:	Paul Carek

Y&R

Location: USA