Objective to drive deeper engagement with the brand through exclusive content and fashion information for luxe users on the go
•The mobile intersection of fashion, music and the Gucci lifestyle in a groundbreaking application for iPhone and iPod Touch
•Exclusive content includes Gucci products, unique playlists, videos, fashion shows, news, events, latest collections, free iTunes downloads, and the ability to mix your own music via a virtual turntable called “Gucci Beats”
Contributors:
CRITICAL MASS
Location: USA