This ad with website brought a social media angle to Yahoo’s green consumer efforts. Users were invited to submit their ideas for a cool, environmentally-friendly invention. Winners would have their creations produced and sold in the real world.
Contributors:
Senior Art Director: | Jared Kozel |
Copywriter: | Vanessa Bauch |
Engineer: | Steve Yoshimoto |
Creative Director: | Kathy Mancall |
YAHOO!
Location: USA