Best Consumer Goods Online Newsletter Campaign

As part of an ongoing effort to talk to moms with daughters at (or approaching) the age of puberty, the Kotex Extras newsletter is a monthly snapshot of the new content available at Kotex.com. Each issue previews a series of relevant health, lifestyle and parenting articles, along with other promotions, new product announcements and offers. The goal of the newsletter is to get users to click on any of the various features to drive repeat traffic to Kotex.com.

Contributors:

BIGGS|GILMORE

Location: USA