The Web Marketing Association is proud to present this 2010 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Food Industry Online Newsletter Campaign
The Rice Krispies brand is all about helping moms share simple moments with their kids.
The Rice Krispies e-newsletter, “The Spoonful,” offers moms seasonal recipes that they can have fun making with their kids (with links back to the web site for related recipes), and secondarily promotes the latest features available on RiceKrispies.com or available merchandise.
Contributors:
BIGGS|GILMORE
Location: USA