Best Leisure Online Campaign

Canada's Wonderland, a large amusement park near Toronto and Tourism Toronto partnered to produce a campaign for drive market summer family travel and ticket sales. Goal was to brand and drive visitation to CW and prompt ticket and hotel sales.Campaign produced 1.6 million brand impressions and 29,583 visits to the web site. 292 total bookings converted. Outbound email open rate was 51.26% and CTR was 11%. Paid search marketing produced 11 confirmed bookings. Display advertising was placed on CanadianFamily.com, TorontoLife.com, TripAdvisor.com and Where.ca. The campaign proved a success to both parties and will be repeated in 2010.

Contributors:

VP Marketing:	Joel Peters
Director, Marketing:	Heidi Wallace
Director, Online Marketing:	Sabrina Kandasamy
Interactive Programs Director:	Paula Port
CCO & VP Technology:	Clifford Ward
VP Media:	Ross Ramon
VP Client Service:	Cam Jensen-Campbell

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Location: USA