Best Consumer Goods Online Campaign

The Cottonelle Institute is aimed at women 25-54 who use sensitive skin care products. It’s purpose: to spread the message that what’s good for the rest of your skin is also good for your behind. By educating women about the many things you can do to treat your skin right, Cottonelle hopes to get them to include Aloe & E toilet paper and flushable moist wipes as part of their personal skin care routine.
As part of the Institute digital campaign, a rich media unit ran that featured a quick quiz to help you determine your sensitive skin type. Once you had taken the quiz, the next time you were served an Insititute online media unit, you would get one of the four non-rich banners here, customized to deliver a skin tip especially for your skin type. So if you had taken the quiz and found out you had oily skin, you would later be served the non-rich banner with a tip for oily skin. If you had dry skin, you would be served the banner with a tip for dry skin, etc. The goal was to remind women of their sensitive skin type, provide a bit of useful information, then drive them back to the Institute site for more tips and info.

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BIGGS|GILMORE

Location: USA